Off The Record

Burgasko is a beer brand intrinsically linked to the sea and the feeling of summer. When the brand launched a new brand equity film, the original song composed for the campaign unexpectedly triggered massive online curiosity. Viewers assumed it was a well-known track and began searching for it across Shazam, Reddit, and social media, trying to identify the song.

Instead of simply revealing the title, Burgasko turned this spontaneous behavior into a Digital PR opportunity. The brand officially released the song as a standalone single, in collaboration with its composer, Kaloyan Dimitrov. What started as a campaign soundtrack became a searchable, shareable cultural asset—transforming every Shazam into earned media and turning the track into the unofficial anthem of Summer 2025.