Senior strategy leader with over fifteen years’ experience creating and delivering culturally grounded strategy for national and global brands including Gillette, Booking.com, Adobe, Samsung, British Airways, Mattel, Time To Change, TJX and WRAP.

He has deep expertise working within large multinational portfolios such as P&G and Unilever, applying strategic theory to real-world business problems and modern communications challenges.

As Senior Strategy Director at Ketchum London, Jack leads creative and comms strategy for some of the world’s most iconic brands, using culture as a way into audience understanding and unlocking ideas that connect, provoke and perform. His work spans purpose led sports platforms for Gillette in the US, globally rolled-out brand thinking for Liquid I.V., and award-winning behaviour change campaigns such as Liming With Gran for Genomics England, now adopted by the NHS as a model for public health engagement. He also sits on OPRG’s EMEA AI oversight group, shaping how teams adopt AI to improve client outcomes.