Vladimir Nikolov from Noble and Mira Najdenova from All Channels Group are the winners of the national competition Young Lions Bulgaria 2026category PR. The two young professionals impressed the jury with their project „Conspiracy for Good“ - – proposal for an integrated PR campaign on behalf of Lidl Bulgaria, the main sponsor of the local stage of the prestigious international competition.
The competition jury, composed of established professionals with expertise from the agency, corporate and media sectors, ranked the seocnd place the project of the team Mario Goranov and Berc Karaachmed from from Borba Edno agency.. The third place is for the team of Ivan Minchev and amd Mira Mircheva from All Channels Group.
As winners of the national round, Vladimir Nikolov and Mira Najdenova will represent Bulgaria at the Young Lions 2026 international finalcategory PR, where they will compete with young talents from all over the world. The final is held within the Cannes Lions International Festival of Creativity – the largest global forum of the creative, marketing and communication industry, which will take place in the period 22-26 June, in Cannes, France.
The winners were determined by a jury of: Aleksander Dourchev – President of ICCO for Europe and CEO of All Channels Group, Gergana Ivanova – co-founder and managing partner of The Smarts Group, Ema Kicheva - Corporate Communications Director, Lidl Bulgaria, Iva Grigorova – Director of PR Business, MSL Sofia, part of Publicis Groupe Bulgaria and Chairperson of BAPRA, Katya Dimitrova – partner and founder of Interpartners Communications and chairman of BACA, and Milena Alexandrova – Deputy Creative Director, NOVA Broadcasting.
The Young Lions category PR brings together young professionals under the age of 30 with the potential to become the next generation of communications leaders.
The competition Young Lions Bulgaria 2026 – PR is organised by Bulgarian Association of Communication Agencies (BACA) – official representative of Cannes Lions for Bulgaria, in partnership with Bulgarian Association of PR Agencies (BAPRA) and with the support of Lidl Bulgaria.
To prepare their projects, the participants had the opportunity to work with the catalogue of Shutterstock – visual partner of Young Lions Bulgaria 2026.
More information for Young Lions Bulgaria 2026 you may find BACA website, and information about this year's edition of Cannes Lions – on the official website here
