The Bulgarian Association of PR Agencies (BAPRA) has announced the fifteenth edition of BAPRA Bright Awards 2025. The theme of this year’s competition, which aims to celebrate the successes of agencies and their clients, is: As we PRogress, the World tooThe world is changing at a dizzying pace, and this requires the PR profession to adapt to dynamic business and communication challenges.
The application period is open from November 28, 2024, to January 31, 2025 (for early registration) and until February 14, 2025 (for late registration). The campaigns that agencies and businesses can submit must have been conducted during the period: March 2024 - January 2025. The competition is open to BAPRA members as well as other PR and communication agencies and in-house corporate departments, for which there are designated categories.
A list of all main and special categories in which in-house corporate departments can participate independently, as well as the BAPRA grand awards, can be found here: https://bapra.bg/2025/kategorii/.
The annual BAPRA Bright Awards celebrate the successful and impactful PR campaigns of agencies and their clients. With the motto “As we PRogress, the World too” we highlight how much the PR profession has transformed and evolved over the years in terms of services, opportunities, and adaptation to new business, consumer, and technological realities. The awards provide a moment to analyze success and set the next steps for growth, as public attitudes continue to shift and business objectives become increasingly precise. – shares Iva Grigorova, Director of PR Business at MSL, part of Publicis Groupe Bulgaria and Chairwoman of BAPRA for 2024 – 2026. I encourage all my colleagues in the industry to showcase their interesting, good, and successful campaigns, so that they can continue to be an example of how significant the PR industry is for the business of our clients.
The full terms and conditions for participation, deadlines, and fees are described on the awards website: https://bapra.bg/2025/instrukcii/.
The competition is judged by experienced international experts in communications and marketing. The completely renewed jury composition this year includes: Ágnes Szőke, Chief Executive Officer of Open Communications; Agung S Ongko,Director of Partnerships, Strategies, and Insights at RICE; Alexandra Groß, Board member of Fink & Fuchs; Alison Clarke, business Advisor at Alison Clarke Consulting; Andras Sztaniszlav, Chairman of ICCO; Andrea Cornelli, Chief Operating Officer and Director of Innovations SEGNewgate; Ben Ellis, Chief Creative Officer for UNDP; Christina Forsgård, CEO Netprofile Crenguta Rosu, CEO of Romanian Public Relations Companies’ Club (PRCC); Dimitris Roulias, CEO of Out of the Box; Erdem Koch, founder of Erdem Koch Consulting; Girish Balachandran, founder of On Purpose; Hemant Gaule, Dean of the School of Communications; Iga Wilczyńska-Zygadlewicz, Vice president of Polish PR Association and Director Public Affairs в Graylink; Indy Selvarajah, Chief Creative Director for Global Markets at Ketchum; Johna Burke, CEO AMEC; Julian Boulding, founder and CEO of NetworkOne; Juergen Gangoly, Managing Director of The Skills Group and Partner at Team Farner; Kerem Ayırtman, CEO CEO of Communication Partner; Lars Voedisch, CEO PRecious Communications; Deborah Thomas, VP Corporate Communications Hexagon AB; Manuel Huettl, CEO Milk & Honey PR; Marjan Blumberg, Strategic Communications Consultant at UNDP; Mary Njoki, CEO Glass House PR; Massimo Moriconi, President ICCO and Managing director Omnicom PR; Matt Snodgrass, marketing director Swapcard; Neil Kleiner, Managing director Movement; Özge Uzun, Chairperson of IDA; Patrik Schober, Managing partner Pram Sonsulting; Pepita Nowak-Adelmann, Business Development Director for EMEA at Ketchum; Reto Wilhelm, Managing partners at Raw Consulting; Sebastian Stepak, CEO MSL CEE; Simon Gebauer, Chief Commercial Officer at Observer; Viroslava Novosylna, owner of WtechPR; Viorica Rosca, Chairperson of Romanian PR Association; Vladimír Bystrov, Managing partner Bison & Rosen; Zsófia Lakatos, CEO Emerald PR. For more info: https://bapra.bg/2025/zhuri/.
he Chairman of the international jury in 2025 is Boaz Paldi, Chief Creative Director at the United Nations Development Programme.
The awards ceremony for the successful projects in the BAPRA Bright Awards will take place at the end of March 2025!
The partners of the awards this year are Symbol Creative Awards,which recognizes innovation and creativity in the fields of marketing, advertising, and communications, Bulgarian Association of Communication Agencies (BACA), IAB Bulgaria, EACD Bulgaria, Association of Communications Specialists in Municipalities (ASKO) and BESCO.
Media partners are Capital and dnevnik.bg, 24 Chasa, Darik Business Review, Enterprise Magazine, Manager Magazine, Your Business Magazine, BGlobal Magazine, b2bmedia.bg, InfluencerMedia.bg, Boulevardbulgaria.bg, and RedLink.bg.
For additional information regarding the awards, the application process, and evaluation, please contact us at: office@bapra.bg.
