"Yesterday, at a gala dinner at the InterContinental Sofia, the Bulgarian Association of PR Agencies (BAPRA) presented its annual awards for PR achievements, the BAPRA Bright Awards. Agencies and companies in 17 competitive categories were honored by the international jury.
This year, the number of candidates was impressive - 138. The theme of the awards was 'The Future - Ideas and Technologies,' and in his welcome speech, the Chairman of BAPRA, Alexander Hristov, noted that in this way we demonstrate how important the role of people will be in an environment where new technologies become increasingly better and more useful.
The competition in some of the categories was extremely fierce, with some of them having more than one silver or bronze award, receiving an equal number of points from the jury.
The competition is carried out in partnership with the Bulgarian Association of Communication Agencies (BACA), IAB Bulgaria, Career Show (a special partner for two of the categories), the online platform Evalato, and InterContinental Sofia. Media partners traditionally include Manager Magazine, B2B Media, Your Business Magazine, Business Global, and Redlink.
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Full list of awardees
PR agency of the year
Gold: M3 Communications Group
Silver: d:istinkt
Bronze: All Channels Communication
Campaign of the year
Gold: PR Play, HopePrint
Silver: Propaganda & Noble Graphics, Mare di Sofia | Malfy Gin
Bronze: All Channels Communication, #feelslikeChristmas
Rising star
Gold: Jesica Krusteva, M3 Communications Group
Silver: Nedelya Atanasova, Paragraph 42
Bronze: Samuil Galabov, All Channels Communication
Consumer communications
Gold: Ogilvy, It is natural to seek joy
Silver: Propaganda & Noble Graphics, Mare di Sofia | Malfy Gin
Bronze: Broks Vision & The Event Company, Join the Flip side: Samsung & Just Cavalli Exclusive Fashion Show for the launch of the new Samsung Galaxy Foldables
Corporate communications (Reputation and brand management)
Gold: d:istinkt, Lidl Regional Effect
Silver:
Interimage, DEVIN and B Corp – helping transform business into a force for good
M3 Communications Group, Inc, BTL Industries – “Why Bulgaria?” campaign
Bronze:
Paragraph 42, MET Bulgaria: Empowering the gas trader
PR Play, Live Sustainably
Event or launch
Gold: d:istinkt, BTV: Let’s Clean Bulgaria Together – National Meeting of Partners 2023
Silver: d:istinkt, Yettel: Digitalization of the National Movement „Discover Bulgaria – 100 National Tourist Sites
Bronze: Broks Vision & The Event Company, Join the Flip side: Samsung & Just Cavalli Exclusive Fashion Show for the launch of the new Samsung Galaxy Foldables
CSR
Gold: V+O Communication, Kaufland set foot in Antarctica
Silver: Paragraph 42, IKEA: Picture of Kindness
Bronze:
d:istinkt, Yettel: Safer Internet Programme
d:istinkt, Victims of war as a 6th crime
Not-For-Profit communications
Gold: All Channels Communication, #feelslikeChristmas
Silver: PR Play, Inc, For Your Healthy Heart
Bronze: VIDAL MEDIA GROUP, Our family welcomes you to Sofia Pride 2023!
Influencer marketing
Gold: Propaganda & Noble Graphics, Mare di Sofia | Malfy Gin
Silver: Broks Vision , Flexcast – „flex“ the status quo in digital
Bronze: M3 Communications Group, Inc, META – Facts in Focus campaign
Employer Branding
Gold: M3 Communications Group, Inc ,DISCORDIA – Talent Roadshow
Silver: d:istinkt, It’s just a Lidl secret
Employee Communications (Internal Communication)
Gold: BBDO Group/ Proximity Sofia, The Golden Team of Postbank
Silver: M3 Communications Group, Inc, Shell V-Power Launch
Crisis and Issues Management
Gold: M3 Communications Group, Inc, Wizz Air – Cruel Summer
Digital PR
Gold: Oglivy, It is natural to seek joy
Silver: M3 Communications Group, Inc, ERC World – NFT Creativity and Innovation Beyond Limits
Bronze: M3 Communications Group, Inc, ATLANEA – The Ocean of Opportunities from Bulgaria to Times Square
Innovation PR award
Gold: M3 Communications Group, Inc, TELUS International Bulgaria: META – Facts in Focus campaign Interimage, Fountains
Silver: d:istinkt, Victims of war as a 6th crime
Bronze: Interimage, #ABiteWithPurpose – Interimage for Lidl
ESG communication campaign or project
Gold: PR Play, Live Sustainably
Silver: V+O Communication, Actions bring change
Bronze: Interimage , #ABiteWithPurpose / Lidl
Communication campaign for education and professional development
Gold: d:istinkt, Victims of war as a 6th crime
Silver: Interimage, Enter the Green circle with EcoSchools
Bronze: M3 Communications Group, Inc, L’Oréal – For Women in Science
Initiative to create engagement for internal or external audiences
Gold: All Channels Communication, #feelslikeChristmas
Silver:
Interimage, LOVE’N PARK mobile app – for the green heart of the capital city
All Channels Communication, SHARING THE LOVE OF FOOTBALL. PRICELESS. UEFA CHAMPIONS LEAGUE FINAL SCREENING ЕEVENT 2023
Bronze: Paragraph 42, IKEA: Picture of Kindness
