In 2026, BAPRA, in partnership with BACA - the official representative of LIONS for Bulgaria, once again gives a stage to the next generation of communication leaders with YOUNG LIONS BULGARIA - PR - the national round of one of the most prestigious creative competitions in the world.
Often referred to as the “Olympics of Creativity”, Young Lions Competitions have been bringing together the most talented young professionals from around the world for over 30 years to test their strength, ideas and courage under the pressure of a real brief and tight deadlines. Participation in the competition is not just a competition, but an opportunity for professional visibility, inspiration and belonging to the global creative community.
The Young Lions PR Competition category is aimed at young professionals working in PR agencies, PR departments of communication agencies or in specialized in-house PR teams of companies. Teams of two participants have 24 hours to develop a strategic and creative PR solution based on a real client brief.
“When you are at the beginning of your professional journey, it is crucial that someone gives you a stage. Young Lions is exactly that — an opportunity to believe in yourself, test your limits and discover your own strength in communications. For BAPRA, it is a priority to develop the environment and create opportunities that raise the standard of the industry in Bulgaria.” – shares Iva Grigorova, Chairwoman of BAPRA.
The winning team will represent Bulgaria at the international final during the Cannes Lions festival, between 22–25 June 2026. The prize – accreditation for Cannes Lions and a trip to Cannes, France – will be provided by BAPRA. Accommodation in Cannes for the period of the competition is covered by the winning team.
Participating in the international final often becomes the first step towards an international career, global awards and recognition in the industry.
Important information about participating in Young Lions Bulgaria – PR
Participants must meet the following criteria:
· A team of two young professionals aged 30 or younger (born on or after June 26, 1995)
Working in PR agencies, PR departments of communication agencies or in a company's internal PR team
Key dates for participation: · Registration: in February until March 4 on the website of БАКА
· Received the brief: March 6 from BACA and BAPRA
Development of a project according to the assignment: 24 hours
· Live presentations : March 8
For more information and to register to participate, visit страницата на конкурса.
