BAPRA Bright Awards 2022

WINNERS 2022

1. Consumer communications

First place: #choosetovote, proof.

Second place: Apple Thief’s Queue, All channels Communication Group

Third place: 2
IKEA Art Event – Drones in National Natural History Museum, Paragraph42
Digital Scouts – Know Before You Scroll, Distinkt Group AD

2. Corporate communications (Reputation and brand management)

First place: I AM AMAZING, All channels Communication Group

Second place: #choosetovote, proof.

Third place: Thank you for saving!, Paragraph 42

3. Event or launch

First place: “The barefoot walk” event – part of “Take your legs in your legs proactively” campaign, Interimage

Second place: L’Oreal – Let’s Celebrate Women in Science Ceremony, M3 Communications Group, Inc.

Third place: Jameson St. Patrick’s Virtual Bar, All channels Communication Group

4. CSR

First place: Digital Scouts – Know Before You Scroll, Distinkt Group AD

Second place: Information campaign in support of organ donation “To Give Life”, PR Play

Third place: Recycling matters, Distinkt Group AD

5. Not-For-Profit communications

First place: 2

Smoke-free Bulgaria: The NO NO Dance, Paragraph 42
#soundOFF, proof.

Second place: IKEA: Prevention of bulling campaign „In line with the problems”, Paragraph 42

Third place: 2

Clean Air Fund – Hackathon: Improving Air Quality in Bulgaria, United Partners
Bulgarian Red Cross – Do It for the Ones You Love, M3 Communications Group, Inc.

6. Influencer marketing

First place: be yourself, proof.

Second place: 2

Dеxcom Warriors Bulgaria Campaign for diabetes control, Interimage
Digital Scouts – Know Before You Scroll, Distinkt Group AD

Third place: 2

Activia – Breakfast Series, M3 Communications Group, Inc.
Our pizza secrets on TikTok, Paragraph 42

7. Employer Branding

First place: Melexis Employer Branding Strategy, United Partners

Second place: 3

Bulgarian Academy of Science – The Inspiring Side of Science, M3 Communications Group, Inc.
Do you speak Paysafe? – lead generation recruitment campaign for CS, United Partners
Paysafe: Code me this, Code me that., United Partners

Third place: be yourself, proof.

8. Employee Communications (Internal Communication)

First place: We Are Lidl, OT-DO Consult

10. Campaign, implemented by Internal PR department

First place: Classics are COOL, Sofia National Opera and Ballet

Second place: The most important calls should be for free, A1 Bulgaria

Third place: WWTBAM – 20 years in Bulgaria. Celebrate knowledge!, bTV Media Group

11. Политическа кампания / Political and public institutions communications

First place: Bulgarians in USA – Bulgaria is Your Right, Paragraph 42

12. Innovation PR Award

First place: 2

PR Brand Acceleration – measurement of PR results, MSL Publicis Groupe Bulgaria
Digital Scouts – Know Before You Scroll, Distinkt Group AD

Second place: IKEA: Prevention of bulling campaign „In line with the problems”, Paragraph 42

Third place: 5G is for everyone, Distinkt Group AD

13. Campaign of the Year Award

First place: 2

#choosetovote, proof.
Together for More Health, PR Play

Second place: be yorself, proof.

Third place: sound off, proof.