PR Brand Acceleration – measurement of PR results
MSL PR Brand Acceleration is a customized analytical methodology for measuring PR campaigns in media and is part of MSL Sofia’s consultancy service. The methodology is a solution for brands to have their PR campaign results in traditional media measured to receive more valuable insights and analysis of campaign’s performance and effectiveness. This analytical value is connected to the campaigns PR KPI’s, which are estimated from the brand’s marketing and business goals.
The PR Brand Acceleration aims to support the positioning of the PR function as more strategic and much more valuable and deeply connected to the company’s business goals. The concept stands for the PR actions that bring value to brands like brand growth and awareness among audiences and brand’s acceleration in terms of image and visibility, which in a long-term influence brand’s perception, performance, and impact.
Data in PR is not only the need to understand a brand’s audience, but to know how the data of media connects with the brand’s audience and to evaluate the campaign’s data in the targeted media to connect the dots of the approach and plan with the results. PR works in the long-term, and we, at MSL, want to show that PR function is an important function and has deep connection with overall brand performance – communication wise and business wise.