CMOInsider.bg – а thought leadership platform for marketing and communications
CMOInsider.bg is Publicis Groupe Bulgaria’s thought leadership by-lingual content platform. It’s a space where businesses and market professionals can find useful market trends and real-time forecasts by subscribing to the monthly newsletters.
The content is a mixture of reliable information, locally conduced analysis by Publicis Groupe’s experts, and their opinion in relation to social behavior, marketing, media, and advertising trends that are useful when companies need to make important business decisions. We started the platform during Covid-19 pandemic to provide real-time market information and continued to do so in post-pandemic and in current times when the new norms, social behavior and trends are shaping and defining the marketing and business communications.
CMOInsider is strongly formed around Publicis Groupe’s fluid organization, known as the “Power of One” model, allows clients to have a facilitated access to expertise in every market. As a strategic content platform, it acts as a media channel with all its ground-rules and processes.
CMOInsider also won BDVO’s Ethics Committee recognition for an overall contribution to the development and maintenance of high standards in the communication industry.