MSL Sofia
is the PR arm of Publicis Groupe, the 3rd largest communication group globally and 2nd in Bulgaria. At the core of all services MSL brings results and efficiency by leveraging the power of data, ideas, strategic consultancy, and measurement. We start with business goals to determine PR KPIs and know who we need to influence to deliver meaningful impact. We focus on the brief to tackle client’s communications challenges. Our stories step on real insights to create content at scale.
Influence and Impact are not just art, they are a science. From consumer behavior analysis, social media performance, influencers audience insights to virtual press room for media relations and quantitative measurement of PR campaigns.
MSL Sofia business strategy steps on the ideas and actions that together with our clients transform the PR industry and set high standards.