Pernod Ricard – “Drink More… Water”
With the world starting to get back to its normal pace and pandemic measures getting loosen up around the world, in 2021 the global leader Pernod Ricard also got back to its signature CSR mission – to educate the youth and promote responsible drinking among it. As parties were once again on and people were eager to have fun, the company once again had the mission to remind that in all matters of life we should nonetheless be responsible.
To do so, for a third consecutive year M3 Communications supported Pernod Ricard for the Bulgarian launch of its global socially responsible campaign – Responsible party. In 2021 it ran under the motto “Drink More… Water”. Why? Because young people need to understand that there is no fun in excessive drinking and be motivated to make the right choices for themselves.
Thanks to M3 Communications Group, Inc.’s creative strategy and the campaign’s bold creative idea and execution, the initiative had great emotional impact on generation Z – the primary target, with a simple and yet impactful and universal message – “Drink More Water”, while relying on shockvertising and showing the unpleasant ‘face’ of alcohol abuse and its harmful consequences.