Activia – Breakfast Series
A common local saying goes like this: You can tell what the day will be, good or bad, from the dawn. Well, what better way to start the day than with a delicious breakfast? Inspired by this notion, in 2021 M3 Communication Group, Inc. created an insightful campaign with influencers for its long-term client Activia. It was called “Activia Breakfast Series” and ran throughout the whole summer.
The campaign was focused on the experiences of 3 signature ladies, all very popular influencers – Tea Minkova, a notable lifestyle influencer, Radina Filipova, ex rhythmic gymnast and sports influencer, and Dr. Rayna Stoyanova, a well-known diet and endocrinology specialist. M3 Communications turned all 3 of them into long-term Activia ambassadors, sharing their healthy secrets with the brand’s community.
The center of the campaign was presenting insightful and interesting tips from all of the ladies regarding the most important meal of the day – the breakfast. Therefore, M3 team put them into the spotlight and let them show the world their daily routines and breakfast tricks by organizing numerous LIVE takeovers of Activia’s Instagram profile along with other creative IG post and stories. From preparing the perfect breakfast to a morning stretch – the influencers campaign inspired Activia’s followers with various exciting ideas for a more balanced start of the day.
As a result, the brand’s IG profile increased greatly its followers and their engagement with the shared content.