Apple Thief’s Queue
The Apple Thief is a cider offer from the portfolio of Zagorka AD. Born as a challenger brand – the smaller player who adopted a market strategy to challenge the leader. The Apple Thief is locally developed as a brand strategy, persona and communication and occupies the territory of “curiosity” and “discovery” with a brand mission to steal the best of the day.
The Apple Thief adores April Fool’s Day and doesn’t waste a year without joking with its fans.
After a year or so of depression, however, The Thief decided his 2021 joke not only needed to entertain but also to become the most engaging and record breaking in terms of metrics Apple Thief joke.
And since this fox is insatiable it also took the chance to inform its fan base that pretty soon all the shops were about to get something new from the Thief – 2 new flavours and a renewed look and glass bottles for its entire product range.