30 years American University in Bulgaria: Onwards & Upwards
For 30 years, the American University in Bulgaria (AUBG) has been training future leaders set to change the world for the better. Its vision is to be a center of excellence for learning, teaching and collaboration in SE Europe. In pursue of its mission, AUBG educates students of outstanding potential in a community of academic excellence, diversity and respect and prepares them for democratic and ethical leadership in the region and the world. Today, nearly 1000 students from over 40 countries study at AUBG, faculty exceeds 70 professors from over 20 countries. Graduates over 30 years are about 5000, united in robust global community, 90% holding managerial positions in world companies or successfully grow their own businesses.
In view of the important anniversary, the university decided to Celebrate the spirit of AUBG and promote its image among a wide variety of audiences in terms of being a:
- University with international, national & local impact transforming society for a better future
- Academic institution of excellence
- Tightly knit and supportive community of co-thinkers
- Oasis of student study, community & cultural life on campus
- University of tradition driving innovation in society
To serve this goal Interimage coined a dedicated campaign around the two core pillars of AUBG – Tradition & Innovation
Celebrate traditionally: diversity of events engaging a diversity of publics
Celebrate in a new way: affirm the image of AUBG & claim leadership in academic excellence