Allterco – Make IoT Simple Internationally
Making a Bulgarian company debut on the Frankfurt stock exchange sounds like a risky endeavor with quite low chances of success. Well think again, as to the surprise of all skeptics in November 2021 IoT company Allterco became the first Bulgarian company whose shares were admitted to direct trading on the Frankfurt Stock Exchange. Shortly after that, its market value exceeded BGN 500 million.
To reach this big success, however, Allterco had to go a long way of smart innovations, business development and consistent PR and digital campaigns. In this long run, M3 Communications has been a valuable PR partner for Allterco locally and internationally. M3 team implemented a long-term corporate communications campaign to maintain and further improve the positive public image of Allterco, which undoubtedly contributed to its success among international and local investors. The M3 Team did so successfully by telling its inspiring success story, generating increasing media and customer interest.
Today, dozens of media reviews of Allterco devices are published daily. The popularity of the company’s IoT products is growing every hour, as evidenced by the fact that in just 5 years since the creation of its Shelly product line, it has managed to deliver over 4.5 million smart devices on the market. On the other hand, the GPS/GSM kids watches MyKi – the other unique creation of Allterco, are the undisputed leader on the Bulgarian and other EU markets in the kids’ tech product segment.