AVON Breast Cancer Awareness Month
Breast cancer is one of the most wide-spread cancers among women. More than 50% of women between 25 – 55 y.o. don’t make preventive tests, although they would like to. Only 30% of women between 25 – 45 y.o. and 45% between 45 – 54 y.o. make preventive tests. Women are also unaware of the importance of early detection – breast cancer can be treated, if found early on.
With AVON’s campaign “Breast Cancer Awareness Month”, we aimed to increase awareness of the problem, educate, and motivate women to take care of their breasts and overall health.
We created and executed communication strategy campaign for AVON during the Breast Cancer Awareness Month. To have a maximum audience reach, we had multi-channel activations like media partnerships and influencers’ endorsement, as well as support the businesses. To mark the yearly AVON’s National Pink Day, we organized online discussion between experts and real-life patients who talked about diseases’ challenges, prevention, followed by special yoga practice, focused on women’s health.