Recycling matters
We’ve built our communication strategy on two levels. The first one was awareness – with data and detailed information on the problem, slowly introducing everyday solutions. The second was dedicated to engagement. Using influencers we showcased how this new lifestyle is possible and is actually more fulfilling. We used traditional media to curate two two branded series in prominent media outlets. We also crafted an amazing educational video “Recycling matters” where we followed the path of plastic and saw how it can ruin our life or how we can manage the problem mindfully.