Jameson St. Patrick’s Virtual Bar
Jameson traditionally celebrates St. Patrick’s Day on March 17 with a big and noisy Irish party. COVID-19 changed this plan and the challenge was how to keep the fans of the brand and the holiday together while keeping everyone safe. The experience itself had to be full-blooded, interesting, and to attract as many users as possible who would stay with us on this special day for as long as possible.
What we decided to do was move St. Patrick’s Day to a virtual environment.