Paysafe: Code me this, Code me that.
Client: Paysafe
Campaign: “Come this, code me that”
Agency: United Partners
Short Description
Paysafe is a leading specialised payments platform with a team of 1400+ employees based in Sofia and Varna. The company is one of the biggest in its segment in Bulgaria with approximately 300+ software engineers working on global payment products. Paysafe is constantly strengthening its positioning as an employer of choice here, proof for what is the variety of brave and out-of-the-box recruitment campaigns that we did in the last few years. As part of their plans to grow in both Sofia and Varna, in Q4 2021 United Partners was briefed to start working on a lead-generation campaign for developers to promote the work-life balance at the company and the positive culture that keeps the team united. Based on previous successful projects and internal insights, UP suggested making a people-centric campaign by inviting five Paysafe employees to be the “faces” of it. In Dec ‘21-Jan ‘22 most of the visual assets were created – video and photo shooting of the ambassadors, media planning, landing page building, etc. The campaign was launched in Feb ‘22, for a month period. “Code me this, Code me that” aimed at expanding the dev team of Paysafe in both locations with like-minded people who are pros in java coding. Overall, the campaign showed the importance of Paysafe’s commitment to maintaining a working environment where everyone’s unique contribution is valued and supported.